Insights from a PREM Rugby ‘Away Zone’ trial

Josh Graham attended the PREM Rugby Away Section trials and shared his thoughts on their potential effectiveness. Graham watched a game from one of the Gallagher PREM’s new ‘away zones’ and reflected on whether they could enhance the matchday atmosphere.

Rugby and football maintain significant differences in fan treatment, especially regarding seating arrangements; football has long embraced separate fan areas, which the Football Association asserts has reduced instances of spectator misbehavior. While rugby avoids the surge in hooliganism seen in football, there remains a desire to cultivate passionate support areas similar to those in football. This cultural approach allows fans to enjoy mixed interactions, a trait that many appreciate about rugby.

Despite this, the experience for fans varies. Alcohol regulations differ substantially—whereas football fans must consume their drinks in the concourse, rugby fans typically enjoy beverages in the stands, contributing financially to the game.

Noting the rivalries within rugby, like Saracens vs. Quins and Leicester vs. Northampton, Graham suggested that while passionate support exists, it does not equate to the same level of tribalism as seen in football. He questioned if rugby's atmosphere could be improved through designated away areas, prompting PREM Rugby to trial this concept.

Graham journeyed to Mattioli Woods Welford Road at the end of the previous season, curious about the trial’s effectiveness. Although skeptical about how an away zone could improve atmosphere without mandated segregation, he approached the game with an open mind, hopeful it could enhance fans' experiences.

Rob Calder, the chief growth officer of the league, explained that the initiative aims to bring home and away fans together, promoting traditional interactions like sharing drinks and conversing about the game. Calder acknowledged the importance of vocal away support in energizing players.

Upon arrival, Graham encountered a slow start as the Quins Supporters’ Association had already secured their own tickets in a different area. This raised questions regarding the trial’s authenticity and efficacy. Early feedback from fans showed mixed reactions. One supporter expressed skepticism about the trial’s execution at Welford Road, while others were more optimistic, suggesting it could foster a stronger atmosphere if implemented correctly.

The idea of away zones can trace its origins back to Quins’ memorable comeback against Bristol in 2021, where a vocal contingent of Quins fans helped spur the team on to an unforgettable victory. Proponents, including player Will Evans, argue that establishing dedicated away areas is vital for creating an exciting atmosphere at matches and cite their experiences in various locations as evidence of its necessity.

In conclusion, while there were varying opinions among fans regarding the away zone trial, the underlying consensus pointed towards the potential benefits of encouraging dedicated support areas within rugby stadiums.